As the lead designer, I introduced a new mobile-friendly design system, resulting in increasing the usage rate for both desktop and mobile at least 45% and received a migration rate of 98% from our users.
Interaction Design
Visual Design
Design System
Prototype
Data Analytics
Desktop Web
Mobile Web
2022-2023
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Planitar prides itself on delivering reliable floor mapping tools for real estate companies to streamline their sales process. The main users of its flagship product, 'The iGUIDE Viewer,' are homeowners who use it to measure and explore spaces to see if they are a good fit. However, users struggled with mobile usability issues.
I interviewed 5 potential users via guerilla user interviews and did extensive research on our Google Analytics.In the end, I identified 3 primary problems:
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For each challenge, I converted them into opportunity so we can improve the Viewer user experience.
Show more information faster to the user when they are navigating the virtual tour.
Make it easier for our users to navigate especially on mobile their virtual tours.
The redesign of the visual interface should feel modern and consistent with the new Planitar Design System.
The web app went through 3 iterations before we decided on the final look and user experience.
The complex nature of the app necessitated more than 40+ screens covering measure tools, information presentation with tags and floor map navigation. To maintain consistency and ensure efficient design to dev handover, I developed a modular design system based on reusable components and their states, such as cards, tag lists, and menus.New colours and typography have been created for a new modern design look and feel.
Following the release, the mobile bounce rate decreased by 51% over the next six months, while the average usage time increased by 46%.
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Following the release, the web bounce rate decreased by 54% over the next six months, while the average usage time increased by 96%.
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After a year of launch, we had more than 10k+ tags created by our customers and users across North America.
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I redesigned an IOT mobile app and reduced 50% of wasted time for 10k+ users and helped secure a 7 figure Fortune 500 client for the company. Tap the button below, if you want to view the case study.
